The spiral of silence theory argues that every individual , as part of the public , knows no disagreements . He will be silent or speak . Speaks when he sees that his opinion is strengthened and dominates . Otherwise , silence falls depressed and isolated when satisfied that there is no support . In one way or another , those who speak the impression they are stronger , they are the majority , think that they have defied intimidation and scandals . Those who think they are silent on poor and surrender or they think they are powerless , are isolated and without influence . This is a conflict of publicity that accompanies the electoral process orientation , before and during the vote !Media , regardless of which side you hold , the more easily they put in irons " to see " bad jobs , scandals , bribery and corruption in public opinion , rather than the public and individuals without access to the media . Take for example a TV or a newspaper publisher largest Kosovo has very good conditions for advertising or denunciation of a scandal , the submission for the best or for the worst of an opposing candidate or supporter . The public , in turn , can either support or opposition to steer , not inconsistent support and exercise , but what then ? Here may lie within the opposition through disobedience , this new form which will oppose domination by elite forms of reading ( John Fiske , 2000) .
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